Anheuser-Busch

M360

M360 is an iPad app that helps beverage sales reps manage their work days. I helped Anheuser-Busch rethink how their app could increase sales by providing reps with data driven product recommendations and helping them manage their sales targets.

We began by conducting a series of user interviews to understand the pain points sales reps encountered in their work days.

From there, we faciliated an outcomes workshop with Anheuser-Busch stakeholders to understand their business objectives, created design concepts, and validated the designs with user testing.