Sam Cox

Craft-led designer partnering with organizations to launch bold, ambitious digital experiences.

Working for global brands like Anheuser-Busch, Bloomberg, and U.S. Bank, my days involve bringing stakeholders together through strategic and creative workshops, planning design research, collaborating with engineers and product managers, and of course, getting into Figma and Cursor to generate everything from wireframes to final pixels. View my resumé

My TELUS
Launching AI-powered search for Canada’s premier telco.
TELUS is Canada’s premier telecommunications company offering internet, cable, and phone services to 18 million Canadians. In my role I defined, pitched, and worked with developers to build an LLM-based search feature trained on support content. This feature is projected to save TELUS ~$1.5 million annually by expediting in-app customer support and offloading call center demand.
Responsibilities
Feature prioritization
Feature concepting
Requirements gathering
Feature delivery
Team
Product Designer
Delivery lead
Engineering director
React native developers
Mobile screen mockup showing AI generated search results
U.S. Bank
Defining the future point of sale with extended reality.
Partnering with U.S. Bank, I was asked to re-think the future of point of sale with wearable technology. Over a six week period, I partnered with an iOS engineer to build a working, on-device prototype of six future payment scenarios. The demo was conducted onsite at U.S. Bank headquarters with the payment executive team.
Responsibilities
Concept development
UX & UI
Demo facilitation
Team
Product designer
iOS engineer
Delivery director
Smart Energy
Crafting a home energy management app for 18 million Canadians.
I led the design of TELUS' home energy management app from concept testing to beta launch. Collaborating with product managers and engineers I designed the must-have energy features for the app.
Responsibilities
Research planning
Research synthesis
Feature delivery
Team
Product designers (2x)
iOS developers (4x)
Program manager
App screen showing an energy graph of cost
Bill and Melinda Gates Foundation
Tracking $400 million worth of agricultural investments
In partnership with RTI International and The Bill and Melinda Gates Foundation, I designed a web application that visualizes and tracks nearly $400 million worth of agricultural investments. Used by Bill Gates and senior Foundation staff, The Agricultural Development Investment Tracker will move the needle on agricultural transformation around the world.
Responsibilities
Information architecture
UX & UI
Team
Product designer
Web developer
Economist
Project manager
Bloomberg
Telling Bloomberg’s sustainablity story with data
Each year, Bloomberg L.P. releases an interactive report reviewing their progress on sustainability initiatives. Over my two year tenure working on Bloomberg Sustainability, I contributed design, storytelling, data visualization, UI, and UX to multiple digital editions of the report.
Responsibilities
Information architecture
Data visualization
UI & UX
Team
Designers (2x)
Creative director
Bio
I began my career on the UX team at Lenovo where I got my first look at how software is built. Seeking a challenge, I moved to NYC where I worked for several design studios on everything from brand design, to signage systems, to digital products. After running my own agency for six years, I joined the global design consultancy WillowTree where I design products for some of the world's biggest brands. Outside of product design, I'm a huge map and data visualization nerd and have worked with institutions across the world on map design projects. My current obsession is documentary film and my work has screened at Duke and Oxford Universities as well as film festivals around the world. You can check out my first feature documentary about a Russian Orthodox Monastery in West Virginia right here.
Let’s talk!
samwcox@gmail.com
919.610.2371