Sam Cox
Data obsessed designer building digital products from vision to final pixels at WillowTree.
Working for global brands like Anheuser-Busch, Bloomberg, and TD Bank, my days involve bringing stakeholders together through strategic and creative workshops, planning design research, collaborating with engineers and product managers, and of course, getting into Figma to generate everything from wireframes to final pixels. See my Resumé︎︎︎
Clients include
• Anheuser-Busch
• Bloomberg L.P.
• Gates Foundation
• Google
• TD Bank
• Anheuser-Busch
• Bloomberg L.P.
• Gates Foundation
• TD Bank
Projects︎︎︎
Anheuser-Busch
M360
M360 is an iPad app that helps beverage sales reps manage their work days. I helped Anheuser-Busch rethink how their app could increase sales by providing reps with data driven product recommendations and helping them manage their sales targets.
See case study ︎︎︎
See case study ︎︎︎
Responsibilities
User research
Design concepts
Design validation
High fidelity designs
Timeline & Team
3 Months / 1 Designer / 1 Researcher
User research
Design concepts
Design validation
High fidelity designs
Timeline & Team
3 Months / 1 Designer / 1 Researcher
TELUS
SmartEnergy
TELUS is Canada’s premiere telecommunications company offering internet, cable, and phone services to 18 million Canadians.
From August ‘23–April ‘24, I led the design of SmartEnergy, the home energy management portion of TELUS’ smart home app. Working towards a Canadian beta launch, I collaborated with product managers and engineers to define and deliver the must-have features for launch.
See case study ︎︎︎
From August ‘23–April ‘24, I led the design of SmartEnergy, the home energy management portion of TELUS’ smart home app. Working towards a Canadian beta launch, I collaborated with product managers and engineers to define and deliver the must-have features for launch.
See case study ︎︎︎
Responsibilities
Feature concepting
Feature delivery
Research planning
Research synthesis
Timeline & Team
9 months / 2 Designers / 4 Developers / 1 Program manager
Feature concepting
Feature delivery
Research planning
Research synthesis
Timeline & Team
9 months / 2 Designers / 4 Developers / 1 Program manager
Bill and Melinda Gates Foundation
Investment Tracker
In partnership with RTI International and The Bill and Melinda Gates Foundation, I designed a web application that visualizes and tracks nearly $400 million worth of agricultural investments.
Used by Bill Gates and senior Foundation staff, The Agricultural Development Investment Tracker will move the needle on inclusive agricultural transformation around the world.
Used by Bill Gates and senior Foundation staff, The Agricultural Development Investment Tracker will move the needle on inclusive agricultural transformation around the world.
Responsibilities
Information architecture
UX + UI
Timeline & Team
1.5 years / 1 Designer / 1 Developer / 1 Economist / 1 Project Manager
Information architecture
UX + UI
Timeline & Team
1.5 years / 1 Designer / 1 Developer / 1 Economist / 1 Project Manager
Bloomberg
Sustainability Reporting
Each year, Bloomberg L.P. releases an interactive report reviewing their progress on sustainability initiatives. Over my two year tenure working on Bloomberg Sustainability, I contributed design, storytelling, data visualization, and UI and UX to multiple digital editions of the report. Below is a selection of my work on the projects.
Responsibilities
Information architecture
Data visualization
UI and UX
Timeline & Team 2 years / 2 Designers / 1 Creative director
Information architecture
Data visualization
UI and UX
Timeline & Team 2 years / 2 Designers / 1 Creative director
A bit about me
I began my career on the UX team at Lenovo where I got my first look at how enterprise software is built. Seeking a challenge, I moved to NYC where I worked for several design studios on everything from brands, to signage systems, to digital products.
After running my own agency for six years, I joined the global design consultancy WillowTree︎︎︎ where I design products for some of the world's biggest brands.
Outside of product design, I'm a huge map and data visualization nerd and have worked with institutions across the world on map design projects. My current obsession is documentary film and my work has screened at Duke and Oxford Universities as well as film festivals around the world. You can check out my first feature documentary about a Russian Orthodox Monastery in West Virginia right here︎︎︎.
Let’s chat!
samwcox@gmail.com
919.610.2371
After running my own agency for six years, I joined the global design consultancy WillowTree︎︎︎ where I design products for some of the world's biggest brands.
Outside of product design, I'm a huge map and data visualization nerd and have worked with institutions across the world on map design projects. My current obsession is documentary film and my work has screened at Duke and Oxford Universities as well as film festivals around the world. You can check out my first feature documentary about a Russian Orthodox Monastery in West Virginia right here︎︎︎.
Let’s chat!
samwcox@gmail.com
919.610.2371